Programme
|
08.30 |
Registration and coffee |
|
09.00 |
Session 1: The citizen is king * Why the secret to success of a government website is taking a citizen-centric approach-and how to do it * How to make the journey from organization-centric to customer-centric * How to understand the essential characteristics of the impatient, scan reader |
|
10.30 |
Morning coffee |
|
10.50 |
Session 2: Tasks and carewords * Why your key readers come to your website with specific tasks in mind * Why they go about achieving these tasks based on a small set of carewords * Discover your most important carewords with McGovern Careword Finder |
|
12.30 |
Lunch |
|
13.30 |
Session 3: Writing killer web content * Two critical skills for writing content that truly serves your citizens * How to write great headings and summaries-the most important content you will write on your website * Simple but highly effective techniques for getting your content found in search engines |
|
15.15 |
Afternoon coffee |
|
15.30 |
Session 4: Workshop and action plan * All your questions answered * Group work exercises and discussion * An action plan-that you and your government colleagues draw up-that you can put to work the minute you get back to the office |
|
16.30 |
End of Course |