Early Bird until September 5th: £315.00 - Save: 20%

People come to public service websites because they have a task to complete, whether it be to renew a driving licence, find out times for rubbish collection, apply for a passport or ask for a pothole to be repaired. Accordingly, the best public service websites in the world are changing how they manage the web. They are not managing content or technology: they are managing tasks. The key to success for your website is a relentless focus on the tasks of your customers.

This one-day Masterclass with internationally acclaimed web usability expert Gerry McGovern - his first to be held in the UK, in exclusive association with Headstar training - is packed with practical advice, useful tips and real-world examples that will help you bring your website to the next level of success. Gerry McGovern will give you standards, processes, and tried-and-trusted formulas for professionally managing a large government website on a tight budget.

This unique one-day event is designed to help managers responsible for government public websites and intranets; website editors and writers; information architects and other website design staff; those involved in developing e-government strategy; and technical staff who want to understand best practice in web publishing.

The Masterclass will give you the tools and the arguments to show why a customer-centric approach is the best way to serve everyone. Specifically, you will learn:

* The benefits of a task-based approach to the management of your website
* Strategies for making your website easier to search and use
* How to create quality customer-centric killer web content based on a unique approach developed as a result of five years of research and testing